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New betting sites in the UK offer plenty of exciting elements, from speedy transactions to unique betting features, and mobile apps, as well as the betting experience they offer.
Learn about the best new UK betting sites, their technological advancements, latest in-play betting functions, promos, and features to make you a more knowledgeable sports bettor.
Best New UK Online Betting Sites List
We’ve picked out the best new betting sites in the UK that are safe for you to make your wagers at.
- Betfred – The No.1 Best New UK Betting Site Overall
- AllBritishSports – Get 10% Cashback On Your Net Losses
- 10Bet – Exciting 100% Acca Booster Promo
- BetMorph – Provides a Fantastic Selection of Bet Builders
- Midnite – Features Exciting Odds Boosts on the EPL
Our Top 5 New Sports Betting Sites in the UK Reviewed
Let’s now look at the top five new UK online sportsbooks, what they offer in terms of betting options, payments, bonuses, etc.
1. Betfred – The No.1 Best New UK Betting Site Overall
| Year Established | 1967 (Online: 2004) |
| Licensed With | UK Gambling Commission and Government of Gibraltar |
| Welcome Bonus | Bet £10, Get £50 in free bets (3 x £10 sports bets + 2 x £10 accumulator bets) |
| Fastest Payout | Instant |
| How Many Sports | 20+ |
| Payment Options | Credit Cards, E-Wallets, Bank Transfers |
| Customer Support | Live chat: 24/7 Email: [email protected] Phone: 0800 028 7747 |
| Mobile Compatibility | App for iOS and Android |
| Rewards Program | Yes |
| Live Streaming | Yes |
As one of the best new UK betting sites, BetFred has all the bells and whistles that you’d ever need for an enjoyable experience. For one, they have a variety of exciting promotions that you can sink your teeth into. The best of these promos is the Acca Flex feature, which will refund accas that have lost by one leg. They are also one of the best online betting apps in the UK and offer tons of boosted odds on multiple daily markets.
You can place your bets at BetFred through their website or their streamlined betting app available for iOS and Android. Their site covers ample sporting events, including football, cricket, rugby, golf, and more. Additionally, along with all the standard markets like winner, half/quarter, exact score, over/under, and asian handicaps, you’ll also find a variety of specials like betting on Cristiano Ronaldo to hit a sui celebration in the match.
What sets BetFred apart is their stellar features, like the live streaming options they have, their bet builder options, early cashouts for most markets, and more. In short, BetFred is our top pick for betting on sports in the UK.
Betfred Pros:
- Live streaming available
- Bet builder tools
- Acca Flex gives insurance on your multi-bets
Betfred Cons:
- Needs a few free bet promos for existing users
2. AllBritishSports – Get 10% Cashback on Your Net Losses
| Year Established | 2022 |
| Licensed With | UK Gambling Commission |
| Welcome Bonus | 100% deposit bonus up to £100 + 10% cashback |
| Fastest Payout | Within 24 hours |
| How Many Sports | 35+ |
| Payment Options | Credit Cards, E-Wallets, Bank Transfers |
| Customer Support | Live chat: 24/7 Email: [email protected] Phone Number: 01223 931490 FAQ |
| Mobile Compatibility | App for iOS and Android |
| Rewards Program | Yes |
| Live Streaming | Yes (limited) |
AllBritishSports is another top new UK betting site option. The platform is available as both a mobile app and a betting website. You can also claim a nifty bonus when you make your first deposit and even get 10% cashback on your net losses.
The sportsbook comes with all the sports you could ever hope to bet on, from football and cricket to tennis and rugby. Football markets are particularly plentiful with a wide range of asian lines, over/under, and player/team specials. Live betting is also seamless, with the bookie offering a good range of football fast markets, where you can bet on outcomes for the next 1 – 5 minutes.
They have plenty of great features, like Bet Mentor, where you can enter your desired betting parameters to find markets that match them. Additionally, the bet builder tool allows you to create same-game accas, while the early cashout options let you exit live bets before they’re settled.
AllBritishSports Pros:
- Bet builder options
- Cashback promo
- Good variety of football fast markets
AllBritishSports Cons:
- Could offer a bigger bonus
3. 10Bet – Exciting 100% Acca Booster Promo
| Year Established | 2003 |
| Licensed With | UK Gambling Commission |
| Welcome Bonus | 100% up to £50 |
| Fastest Payout | 1 – 2 days |
| How Many Sports | 25+ |
| Payment Options | Credit Cards, E-Wallets, Bank Transfers |
| Customer Support | Live chat: 24/7 Email: [email protected] Phone: 0800 047 0965 Help centre |
| Mobile Compatibility | App for iOS and Android |
| Rewards Program | Invite-only |
| Live Streaming | Yes (limited) |
10Bet is one of the best fast payout betting sites in the UK, perfect for desktop and mobile betting. The mobile app runs smoothly on most devices and comes with all the same perks as the main version of the site. Additionally, they also have plenty of exciting promos outside their welcome offer. This includes free bets offers tied to a variety of sports as well as a 100% Acca booster that could improve your winnings.
You’ll find a variety of markets for most sports, including props, teasers, totals, Asian handicaps, and more. Their sportsbook also comes with plenty of top features, like Pulse Betting, which allows you to place live bets on markets that will settle within the next 30 seconds, 1 minute, 2 minutes, etc.
We also found ample cash-out and even partial cash-out options for a number of events. If you’re a fan of tennis or greyhound racing, you’ll be happy to know they offer live streaming options on most of those events.
10Bet Pros:
- Acca promo on offer
- Pulse betting options available
- Huge range of free bets
10Bet Cons:
- No football streams available
4. BetMorph – Provides a Fantastic Selection of Bet Builders
| Year Established | 2022 |
| Licensed With | UK Gambling Commission and Malta Gaming Authority |
| Welcome Bonus | Bet €10 and Get a €20 Free Bet |
| Fastest Payout | Instant |
| How Many Sports | 35+ |
| Payment Options | Debit Cards, E-Wallets, Bank Transfers |
| Customer Support | Live chat: 24/7 Help Centre |
| Mobile Compatibility | Mobile-optimised site |
| Rewards Program | No |
| Live Streaming | Yes |
BetMorph is one of the top new betting sites on our list thanks to its exciting selection of features. Using the latest technology, BetMorph gives UK punters an elevated betting experience. The bookie features over 35 sports to bet on, including football, golf, cricket, and horse racing.
Competitive odds are available across the board. You can make use of these impressive prices using a good selection of betting markets. Among them is the site’s Bet Builder feature, which allows you to compile several markets from a single event into one high-value bet. If you land these wagers, you can expect a fantastic payout.
Betting at BetMorph goes beyond pre-game wagering. The bookie provides a live betting suite, where you can find a broad selection of live markets on most sports covered by the bookie. You can stream many of these events live, on the BetMorph site.
BetMorph makes it easy to deposit and withdraw funds by supporting a range of payment options. These include debit cards, e-wallets like Skrill and Neteller, and bank transfers. The range of promotions offered by BetMorph are diverse and include free bets, bet and gets, betting insurance, and acca insurance.
BetMorph Pros:
- Stream top events live
- Impressive Bet Builder options
- Great assortment of promos
BetMorph Cons:
- Needs a VIP or loyalty program
5. Midnite – Features Exciting Odds Boosts on the EPL
| Year Established | 2018 |
| Licensed With | UK Gambling Commission and Irish Revenue Commissioner |
| Welcome Bonus | Bet £10, Get £20 in Free Bets + 50 Free Spins |
| Fastest Payout | Instant |
| How Many Sports | 32+ |
| Payment Options | Debit Cards, E-Wallets, Bank Transfers |
| Customer Support | Live chat: 24/7 Email: [email protected] Telegram Bot: @THEMIDNITE_BOT |
| Mobile Compatibility | App for iOS and Android |
| Rewards Program | No |
| Live Streaming | Yes |
Midnite has some of the best sports betting promos available, from welcome offers and cashbacks to free bets. However, the standout offer from the site it the selection of odds boosts available on markets, particularly on the English Premier League and other football events. Claiming these offers is straightforward, too, with many of them requiring a deposit to unlock the bonus.
The payment options at Midnite reflect the newness of the site. They include Visa and Mastercard debit cards, Skrill, Neteller, Apple Pay, and Google Pay. These options are all available online and on Midnite’s downloadable betting apps for iOS and Android.
You have over 32 sports to bet on at Midnite. These include football, tennis, horse racing, and golf. Betting markets are both pre-game and live. If you opt for in-play betting, you can also stream the game live on the Midnite website or app. There is a good range of betting markets available, too, including cash out and accumulators.
Betfred Pros:
- Exciting odds boosts on football
- Offers an iOS and Android app
- Enjoy a fun assortment of promos
Betfred Cons:
- Could make the site a little more user-friendly
How To Choose Between New UK Betting Sites
New online betting sites are popping up regularly in the UK, which makes finding those with the best betting options challenging. To make sure you end up with the best ones, here is a rundown of the criteria our experts use when picking their top offshore betting sites:
- Betting Markets & Odds – The range of markets should be varied and if the bookie releases them early, it is even better. Betting odds directly affect your winnings, which is why top new bookies in the UK should offer competitive odds with low vigorish.
- Bonuses & Promotions – It is easy to get caught up in high-value offers, but always make sure the terms and conditions that apply are fair before committing by making a deposit.
- Live Betting & Streaming – You can find top live betting options at new bookmakers, but not all of them provide live streaming. If you depend on live streams while wagering make sure your chosen bookie offers this feature.
- Customer Support & Responsiveness – Check out the customer service on offer. Bookies with responsive 24/7 support are always best, and if you can find sites with live chat or a phone line, then even better.
- Mobile Compatibility & Betting App – If you want to bet from anywhere, finding a bookie with a mobile app or optimised website makes sense. Try testing the mobile platform before signing up to make sure it provides all the features you want and that it is compatible with your device’s OS.
- Payment Options & Security – A safe payment method like cryptocurrency, e-wallets, debit cards, and bank transfers are all top options when looking for the best betting sites.
- Reputation & Trustworthiness – Check out what other bettors have to say about the bookie you’re interested in. This is the best way to get an honest take on any issues the site may offer and which ones are worth avoiding outright.
- User Experience & Ease of Use – Before signing up, take some time to explore the site to see how user-friendly it is and what features it has that make your betting experience easy and enjoyable.
Is Online Betting in the UK Legal?
Yes, sports betting online is legal in the UK, even on new online bookies. Two pieces of legislation have shaped the sports betting industry in the United Kingdom the first being the Betting and Gaming Act of 1960, which allowed retail bookies to open and operate from anywhere, not just at sports stadiums or tracks.
The second, was the 2005 Gambling Act, which allows bookmakers registered and approved by the UK Gambling Commission to offer online and mobile sports betting platforms. And, as of January 2024, a staggering 47% of UK bettors placed their wagers online.
While sports betting sites operating within the UK must have licences from the UKGC, offshore betting sites get their licences from local gaming authorities. So, while not illegal, these online bookmakers don’t follow the same regulations that apply to UK-based betting sites.
New Sports Betting Site Red Flags – What to Avoid
Not all online sports betting sites are made equal, and there are a few red flags to keep an eye out for when choosing new online bookmakers in the UK. With so many top-class bookies available, there is no need to settle for subpar sites. With that being said, here are some red flags to look out for when picking your next bookie:
- ❌ Unlicenced Sites – UK betting sites with no licence or regulatory oversight are incredibly risky. If the bookie you have chosen doesn’t have a UKGC licence or a licence from its local gaming authority, it is worth skipping.
- ❌ Limited Betting Options – The more betting markets and competitive prices a bookie provides, the better your overall experience. Sites with little betting value or that skew the odds and apply high vigorish are risky and won’t offer you top value for your money.
- ❌ Extensive Payout Times – Withdrawals, especially those made using methods like cryptocurrencies or e-wallets that stand out for swift payouts, should be quick and hassle-free. If the sports betting site wants to take two weeks to pay out your Bitcoin withdrawal, that should only take five minutes, something isn’t right.
- ❌ Poor Bettor Reviews – Other bettors or betting experts that have tested and used new bookmakers will give you their unfiltered perspective on the site. If a bookie consistently comes up with negative reviews, look for an alternative with more positive feedback.
- ❌ Small Assortment of Payment Methods – New UK betting sites in the UK that have a very limited selection of payment methods or feature options that you don’t recognise present a red flag. Reputable bookies will have several popular payment options affiliated with them, such as Visa, PayPal, and Mastercard.
Only Bet with New Licensed Betting Sites in the UK
When choosing your next betting site to join, it is vital to ensure that the bookie is safe and offers legitimate gambling options. One of the best ways to check this is to see whether the bookmaker is licenced.
Whether the betting licence comes from the UKGC or another reputable gaming authority, it is a clear sign that the site has been thoroughly vetted and meets stringent stipulations on player safety and safe gambling practices.
Each of the new betting sites in the UK on our list has a gaming licence and is a safe place to place sports wagers. You can check out their licences by visiting the bottom of the bookie’s homepage or reading through the “About Us” page. By using licenced betting sites, you give yourself protection, such as:
✅Fair and transparent offers and bonuses with no hidden terms
✅Responsible gambling tools, including limits on betting and budget
✅Secure management of all deposited funds which are kept in a separate account
✅Know Your Customer and Anti Money Laundering checks keep you safe
✅ Sites registered with the UKGC can be reported for unfair gambling practices
Why Choose New Online Bookmakers Over a Traditional One
The UK is home to over 5,931 retail bookmakers or betting shops (in 2024), arguably the largest number worldwide. But, there has been a steady decline in these numbers since the introduction of online betting sites. UK bettors find the convenience, flexibility, and extensive betting markets offered by new online bookmakers in the UK to be a better option, with over 47% using online sites to place their bets.
| New Betting Site | Traditional Bookmaker | |
| Pros | ✅Larger selection of payment methods ✅Good coverage of international sports ✅Bigger number of promotional offers ✅Open 24/7 ✅Allow you to bet from anywhere |
✅Instant cash payouts ✅Live coverage of racing ✅Social atmosphere |
| Cons | ❌Payouts can take up to two weeks ❌Not all sites live-stream sports matches |
❌Limited selection of bonuses ❌May not be open 24/7 ❌Limited coverage of international sports |
How to Get the Best Deal from a New UK Betting Site
With brand new UK betting sites popping up regularly, it is definitely a bettors’ market as these bookies try to outdo one another with enticing promos. These offers are designed not only for newbies signing up but for bettors who regularly visit the site.
When we look for new betting sites in the UK we look at the offers they provide for new and existing bettors and the assortment of options they feature. While you will typically find that offers for repeat customers are smaller, their compounded value over time is impressive.
Whether you choose to claim reload promos, free bets, refer-a-friend offers, betting insurance, or odds boosts, you can find continuous offers that refresh seasonally to complement your betting style.
We have outlined the top promos you can find at our best new UK betting sites below, but for ongoing value, we recommend checking back with your chosen bookie’s promotion page regularly. Signing up for newsletters and joining the bookie’s social media pages are also great ways to get your hands on exclusive bonus codes and offers.
Bonuses at New UK Betting Sites
New bookies in the UK offer exciting promos that add value to your overall betting experience. These offers usually vary from bookie to bookie but generally follow the same format. Top sports betting bonuses to look out for include:
Welcome Bonus
These promos are the most valuable offers new UK betting sites provide, and are used to entice new bettors to sign up. Offered in a range of formats from deposit matches and cashbacks to free bets, you can boost your initial bankroll and your chances of winning before you’ve even put down your first bet.
Best Option: MadCasino, 250% up to €3,500
Crypto Bonus
Many new bookies that accept cryptocurrencies offer welcome offers specifically designed for crypto users. Since cryptocurrencies often have a higher value than traditional currencies, these offers are usually more generous. In most cases, you can pick up a deposit match offer.
Best Option: MyStake, 170% Crypto deposit bonus up to €1,000
Mobile Bonus
If you’re signing up to join a new sportsbook on mobile, you may find the bookie offers a mobile welcome offer. Usually, you’ll find these offers at downloadable sports betting apps that focus only on mobile play. You may find these come as free bets or deposit matches.
Best Option: Trino, 300% Deposit match up to €3,000
Free Bet Bonuses
Free bets offer you a wager of a specific value that you can use on a particular sport, team, or betting market. If you claim the bet and place it, you’ll need to make sure your bet uses odds above a set value (usually 0.5/1). If your bet meets the criteria and you win, you can keep the payout minus the original bet value.
Best Option: NewKing, Welcome Free Bet up to £100
Rebate Bonuses
Cashbacks or rebates work a little differently than most promos. Instead of giving you bonus funds upfront, the bookie agrees to pay back a percentage of your losses. These promos may apply to a specific sport or timeframe.
Best Option: MyStake, 10% Crypto Cashback on Sports
The Sign Up Process at New Betting Sites UK
After researching the latest bookies to launch in the UK, you’ll need to register a new betting account and deposit funds before you can start betting. If this process is new to you, follow along with our quick steps below:
1. Select a Betting Site
Browse our list of the best new UK betting sites and pick the one that you find most appealing. Then, launch the site.
2. Register
Click the “Register” button and fill out your details (email address and new password). Then , check the relevant boxes before selecting the “Register” button at the bottom of the page.
3. Deposit
Next up is depositing funds into your new betting account to bet with, which you do by visiting the “Cashier” page. Choose your payment method and provide any details the bookie may need. You can also fill out your deposit value. Before confirming your deposit, add your sports betting welcome bonus code to the box provided. When you have done this, confirm your transaction.
4. Start Betting
Now that you have your funds and your bonus, it’s time to bet. Browse the options on the sportsbook page and click the match you want to bet on. Choose your team and click their odds on a sports betting market you want to use. Add your bet value to the betting slip and confirm your wager.
Popular Sports to Bet On at New Bookies in the UK
Many of the best international betting sites, particularly new UK bookmakers, offer coverage of between 30 to 70 sports. Among these are some of the most popular sports in the UK, such as:
Football
Considered the UK’s national sport, football is a top offering at all the best new betting sites in the UK. The top UK football bookies offer thousands of markets on tournaments and leagues like the EPL, FA Cup, UEFA Champions League, Serie A, and the Bundesliga. Unique markets often include Asian handicaps, corners, 1×2 bets, double chance, and player goals.
Horse Racing
Horse racing is another popular sport in the UK, with the region hosting some of the most anticipated calendar events, including the Cheltenham Gold Cup, the Epsom Derby, the Grand National, and the Royal Ascot. You can back top horses aiming to win the Triple Crown using top markets like wins, places, top two, and accumulators.
Greyhounds
Greyhound racing is popular in the UK, with several tracks offering live racing throughout the region. You can find top odds on dogs at tracks such as Monmore, Sheffield, and Oxford.
Tennis
Wimbledon, the US Open, the ATP Challenger Tour, and Roland Garros are all top tennis tournaments you can bet on at the best new sports betting sites in the UK. The betting options are extensive, with top tennis betting sites offering markets on men’s and women’s singles and doubles matches.
Golf
The UK is home to over 100 top golf courses and features top tournaments like the British Open and the English PGA Championship. These tournaments offer the hottest betting options for golf fans visiting the best golf betting sites and feature markets like leader after round one, outright winner, top 15 finishers, and the top five players.
Darts
When it comes to placing a wager on Luke Littler in the Premier League, we recommend heading to top new online betting sites. These platforms feature all the action, with markets like winner, total legs, most 180s, and the highest checkout in the match.
Snooker
The UK Championship is a professional snooker tournament that forms part of the Triple Crown. New UK betting sites provide top odds on these events and feature betting lines like match winner, handicaps, and totals.
Payment Methods Accepted by New UK Bookmakers
A feature that places new UK betting sites ahead of traditional sites is their range of payment options. The top methods available for you to use include:
Credit & Debit Cards (Visa, Mastercard)
Debit cards are widely accepted at the best UK betting sites, but credit cards are often unavailable because of specific UK betting laws prohibiting their use on betting sites. Card deposits are instant and withdrawals are fairly quick, taking around three to five days.
Related Content: Best credit cards gambling sites
E-Wallets (PayPal, Skrill, Neteller)
Digital wallets offer quicker transactions that are safer, but often apply high fees when you withdraw to your bank account. These wallets are a great way to keep betting funds separate from your day-to-day finances and support responsible gambling.
Cryptocurrencies (Bitcoin, Ethereum, etc.)
Bitcoin and Ethereum are the top cryptos to use for anonymous transactions with minimal fees. These currencies are processed on the blockchain network, making payouts instant, even on the weekend.
Related Content:
- Top-rated crypto betting sites
- Best Ethereum sportsbooks
Bank Transfers & Prepaid Cards
Paysafecard and other prepaid cards are great for instant, anonymous deposits but they don’t have a payment method for withdrawals, which can cause a delay when you receive your payouts. Similarly, you can use bank transfers for payouts only but they do have some pretty hefty fees and can take weeks to reach your account.
Affordability Checks, Identification & Responsible Gambling for New UK Bettors
Reputable new bookmakers take player safety seriously. These sites implement a series of checks to ensure the safety of all bettors on the site and include responsible gambling tools.
Besides Know Your Customer (KYC) checks that ask you to submit proof of residence and a copy of your ID, UK betting sites also perform anti money laundering and affordability checks. These affordability checks usually apply when you make large deposits or bets and require you to submit proof of funds and pay slips.
Top new bookies also encourage responsible gambling by providing tools such as self-exclusion programs, limits on betting, spending, and time, and access to top problem gambling resources such as:
Summary: Our Best New UK Betting Site
Our in-depth research of new betting sites in the UK pinpoints BetFred as the leading new bookie. The sportsbook offers a wide range of sports to bet on in the UK such as horse racing and greyhounds, supported by extensive markets and well-priced odds. Exciting offers and unique features place it as one of the hottest sites to visit for thrilling daily sports betting.
| Top Five Benefits | ✅Provides coverage of 46 top sports ✅Live streams sports matches in HD ✅Offers features like bet builders ✅Delivers top tips and picks ✅Features a generous welcome package |
