Juventus begin search for new sponsors

Juventus are beginning their search for a new shirt sponsor as they enter the final year of their contract with Jeep. The existing deal will end after the 2023/24 season and the club is already looking around for potential new partners, potentially outside of the Exor group, to replace their existing €45 million-a-season deal.

According to a report in Tuttosport, some work along these lines will already be carried out in the coming week, when the U.S. tour begins and the Bianconeri take on Barcelona, Milan and Real Madrid in Los Angeles, San Francisco and Orlando. A series of appointments are scheduled to check for any willingness to explore talks aimed precisely at occupying this space.

Juventus is aiming at brands with international interest as well, without preclusions related to the merchandise sector. First contacts have begun with countries in the Middle East: airlines may be involved but also countries that want to establish themselves from a tourism point of view and are therefore looking for great visibility to launch their brand.

In theory, Allianz, which named the Juventus stadium, could also come into play, but the insurance giant has so far preferred to focus precisely on naming the infrastructures of the most prestigious clubs.