Juventus Managing Director Francesco Calvo recently provided an in-depth interview to Forbes, addressing several key issues affecting the club’s past, present, and future. The Bianconeri are expected to record another loss for the latest financial year, but steps have been taken to help improve the Old Lady’s financial situation.
Financial Losses Due to Penalty
Calvo revealed the significant financial impact of the points deduction penalty imposed on Juventus due to the capital gains case. He stated, “We have experienced very complicated years, during which we recorded tangible losses of around 115 million euros due to the ten-point penalty, as well as intangible losses related to the brand and its market appeal.”
Impact of Cristiano Ronaldo’s Acquisition
Discussing the acquisition of Cristiano Ronaldo, Calvo highlighted the positive effects on the club despite the challenges posed by the pandemic. “Beyond adopting a strategy opposite to other clubs, we had the merit of leveraging Cristiano Ronaldo’s arrival. This operation, despite the pandemic, allowed us to increase the brand’s recognition worldwide,” he explained.
New Main Sponsor After Jeep
Calvo also provided updates on Juventus’ search for a new main sponsor following the end of their partnership with Jeep. He expressed optimism about the ongoing negotiations, saying, “We were penalized because we didn’t have the opportunity to plan, but the feelings are positive: we have several advanced negotiations.”
Juventus at the Club World Cup
Addressing Juventus’ participation in the Club World Cup, Calvo described it as a significant opportunity for the club. However, he cautioned against speculating on financial figures at this stage. “It is a great opportunity for us, but talking about figures now is impossible. There are estimates of revenues and costs, but nothing is known yet about the redistribution,” he noted.
