Juventus’ new 2025-26 fourth kit leaked – but fans spot huge design flaw

Juventus’ new fourth kit for this season has been leaked – and fans are not happy with the new design.

Reports claim the Turin side are preparing to launch a fresh fourth strip in early 2026. Fourth kits are often created for increasing merchandise sales but this particular design is already causing heads to turn and it’s not in a good way.

Juventus has collaborated with high-end fashion influences to create a jersey that prioritizes lifestyle appeal alongside on-pitch performance.

It has become a tradition for Italy’s most successful club to bridge the gap between the pitch and the runway, and this upcoming drop follows that trend.

Juventus new kit leak: From vertical stripes to hoops

According to a release from Soccer Gaming via Footy Headlines, the new adidas Juventus kit has ditched the vertical look entirely in favor of horizontal hoops.

The leaked designs also has changed the positioning of the kit branding and placement of the logo.

🇮🇹⬛⬜ Adidas Sgura Juventus 25-26 Fourth Kit Leaked [@SoccerGaming]: https://t.co/FK3tu9YC3W

— Footy Headlines (@Footy_Headlines) February 4, 2026

Unlike the standard home shirt, the kit sponsor’s logo, Jeep, is usually placed in the center of the strip but has instead been placed in between the adidas logo and Juventus crest.

Along with the Jeep logo is a “Visit Detroit” logo.

Juventus fans point out massive design flaw with new leaked kit

While the horizontal hoop design catches the eye, the immediate reaction from Juventus fans online has been far from complimentary.

Fans have pointed out the unfortunate visual parallel. Many have claimed that the black and white horizontal stripes bear a, perhaps unintentional, resemblance to stereotypical prisoner clothing.

You must be really stupid to make a shirt with black and white horizontal stripes like the prisoners… in Italy.

— Paplura (@PAPLURA) February 5, 2026

pic.twitter.com/55FZ4UCs6j

— Amaro Marat (@AmaroMarat) February 4, 2026

One fan commented: “You must be really stupid to make a shirt with black and white horizontal stripes like the prisoners… in Italy.”

Another posted a gif of Bugs Bunny chained up inside a prison wearing the traditional clothing.

Old Lady team up with Milan-based Studio Sgura for Juventus’ new fourth kit

This bold creative direction is the result of a partnership with Studio Sgura, the creative agency led by renowned fashion photographer Giampaolo Sgura.

This isn’t the first time the two have teamed up, having already collaborated on previous campaigns, proving that the club is committed to maintaining its status as a global lifestyle brand.

It is only the third time in the club’s long history that they have opted for a fourth kit. Such releases are rare in Turin, with their other two fourth kits being released in the 2019-20 season and 2020-21 campaigns.

When is it available and how much is Juventus’ new kit?

Should fans see past the jailbird theme, they reportedly won’t have long to wait for this if the leaks are correct.

The Juventus new kit is expected to launch in early 2026. However, there’s a catch for those used to choosing between different price points.

Reports indicate there will be two options available to fans: an authentic version and a match version.

This means fans should expect to pay around €150 ($165) for the jersey.

Unlike the standard home or away shirts, there currently appear to be no plans for a cheaper replica edition, cementing it as a premium collector’s item.