Juventus Set Huge Kenan Yildiz Asking Price Amid Real Madrid Interest
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Juventus Set Huge Kenan Yildiz Asking Price Amid Real Madrid Interest

The Turkey international is expected to reach the very top.

Ben Horlock Ben Horlock Updated on 18 December 2025

Juventus will demand at least €100million for star man and club poster boy Kenan Yildiz next summer. 

The Juve prodigy is one of the hottest properties in world soccer and already has an army of admirers. His form so far this season has certainly not gone unnoticed and the Bianconeri will be bracing themselves for a number of bids.

Head coach Luciano Spalletti knows he has a special talent on his hands and can demand an astronomical figure for the 20-year-old left-winger.

And that is exactly what the Old Lady boss has been instructed to do via the board. Only Europe’s finest will be able to afford the Turkish sensation but there is still hope Yildiz will commit his long-term future to the Serie A giants.

Kenan Yildiz Price Tag

According to Italian newspaper La Stampa, the Kenan Yildiz price tag is set at €100m. The nine-digit figure shows just how highly Juventus rates the German-born starlet.

And it also highlights his talent and potential. Something of which he is demonstrating on a weekly basis. So much so that pundit Giancarlo Marocchi accused Juve of hiding behind Yildiz.

Their overall form and performances on the pitch have been questionable. However, the Turkey international has often bailed his teammates out this term.

Yildiz has scored six times and provided the same number of assists across 21 appearances in all competitions. In the recent Champions League victory over Bodo/Glimt, it was Yildiz’s second-half cameo which ensured all three points in Norway.

His transfer valuation further highlights just how special a talent he is. Yildiz has the world at his feet and he is on the brink of earning world class status.

Kenan Yildiz Transfer News

In the summer, Kenan Yildiz confessed he wanted to ‘stay at Juventus for life.’ Of course, anything can happen in soccer and a number of clubs are all keeping tabs on Yildiz in the hope he one day moves on.

The main front runner at present is Real Madrid. Xabi Alonso’s side are preparing for life without Rodrygo and Vini Jr and Yildiz would make a fine replacement. Affording him wouldn’t be an issue, either.

Another Serie A star firmly on Madrid’s radar is Como’s Nico Paz. Los Blancos don’t expect bids from rival clubs for the hugely exciting Argentine attacking midfielder.

In fact, Paz’s buyback clause stands at a paltry €8m. Something of which Juve will hope Real opt to exercise instead of pinning all their hopes on securing Yildiz.

Elsewhere, English Premier League giants Arsenal, Chelsea and Liverpool have all been heavily linked. The likes of Barcelona, Bayern Munich and Manchester City are all set to throw their names into the mix next summer.

Will Yildiz Sign A New Juventus Contract?

Two months ago, Kenan Yildz’s Juventus contract update revealed that the Bianconeri were willing to pay their star winger €4.5-5m per annum. This is a million shy of what Yildiz and his entourage have requested.

Therefore, it remains to be seen whether he will extend his stay with the Old Lady. His current deal runs until 2029 but his salary is nowhere near what the highest earners in Turin pocket.

Understandably, the Serie A giants want to pay Yildiz what he deserves. And as a reward and reflection of his red-hot form so far in 2025-26.

With three-and-a-half years on his current terms, the club won’t be backed into a corner. It’s unlikely that Yildiz would hold Juve to ransom owing to the strong relationship between them.

Naturally, the Allianz Stadium faithful would love nothing more than for Yildiz to sign a new deal. If he decides not to, cashing in for €100m will allow head coach Luciano Spalletti to replenish all areas of his roster.

Ben Horlock

Ben Horlock

Ben has a long standing devotion to Italian soccer and in particular, Serie A. Ben grew up watching legendary presenter James Richardson deliver the latest news and views with the daily papers and breakfast in hand. Not only does Ben follow Italy's top soccer division, he is an avid follower of all the major European leagues. Ben is an expert on all things Serie A and has produced a number of features and news articles for FootItalia as well as UK-based outlets such as HITC, 90min, GiveMeSport and Betfair. In the US, Ben has been published on ESPN and Sports Illustrated.

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